Portfolio
MIND ID
COMMUNICATION STRATEGY & BLUEPRINT
BACKGROUND
As Indonesia’s Mining Industry Holding, MIND ID requires a comprehensive communication strategy and blueprint to strengthen its reputation and achieve business objectives in global landscape.
OBJECTIVE
To develop a comprehensive communication and media strategy for MIND ID in 2023, 2024 and 2025, outlining clear objectives, communication focus areas, positioning tactics, key messages, and KPI.
RESULT
MIND ID successfully to communicate more effectively, build stronger relationships, and achieve its strategic objectives.
KIRIM AJA
360 COMMUNICATION STRATEGY
BACKGROUND
KirimAja, a logistics service provider, under Garuda Indonesia, faced challenges in defining the right market segmentation, targeting, and positioning. This lack of clarity hindered their efforts to significantly boost customer acquisition.
OBJECTIVE
To drive a substantial increase in customer acquisition by designing a comprehensive 360-degree marketing campaign strategy.
RESULT
This strategic approach enabled KirimAja to optimize its marketing efforts and achieve significant customer acquisition growth.
PLN
MEDIA PERCEPTION SURVEY
BACKGROUND
PT PLN wants to improve the quality and performance of public relations in all Indonesian units.
OBJECTIVE
To measure mass media perceptions of PT PLN, understand the gap in mass media towards PLN in all regions, and formulate strategic recommendations for further activation or strategy.
RESULT
PLN successfully identified top-performing PR units based on key performance metrics, while also highlighting significant communication gaps within PLN’s regional units. These insights have enabled targeted improvements and the development of actionable, measurable recommendations to enhance the overall effectiveness of PR functions.
BANK MANDIRI
SOCIAL MEDIA LISTENING
BACKGROUND
Understanding public perception and online conversations is crucial for any business, especially for a leading financial institution like Bank Mandiri. To proactively manage its brand reputation and identify emerging trends, Bank Mandiri needed a comprehensive understanding of online conversations and sentiment related to its brand and services.
OBJECTIVE
To analyze public sentiment, media coverage, and customer discussions to understand how to perceived in the market and identify emerging trends, potential risks, and opportunities for brand reputation.
RESULT
Through daily social media listening, Bank Mandiri successfully mitigated reputation risks, measured campaign effectiveness, gained deeper insights into public sentiment, benchmarked conversations against competitors, and enhanced content strategy.
STRATEGIC ASIA MARKETING ALLIANCE (SAMA)
PRESS CONFERENCE MANAGEMENT
BACKGROUND
Strategic Asia Marketing Alliance (SAMA) is a collaborative initiative marketing agencies across Southeast Asia. Officially introduce this alliance and its mission, a high-profile press conference was held to generate national visibility and media engagement.
OBJECTIVE
To build strong media traction and public exposure for SAMA through a well-executed press conference that positions the alliance as a key marketing force in Southeast Asia.
RESULT
The press conference successfully engaged 18 national media and 2 regional media outlets, resulting in wide-reaching coverage. The campaign generated over IDR 200 million in advertising value and IDR 600 million in PR value, significantly amplifying SAMA’s visibility and solidifying its presence in the regional marketing landscape.
MASYARAKAT KETENAGALISTRIKAN INDONESIA (MKI)
SOCIAL MEDIA MANAGEMENT FOR ELECTRICITY CONNECT 2024
BACKGROUND
Electricity Connect 2024 is a flagship event by MKI to showcase ASEAN’s electricity innovations and support the region’s low-carbon energy transition at both national and international levels.
OBJECTIVE
To create buzz and excitement through strategic content and targeted contents, will attracts attendees and generates interest, leading to higher registration.
RESULT
Significantly boosted digital visibility and engagement, contributing to the successful attendance of over 15,000 visitors. Strategic content, interactive formats, and real-time event coverage across platforms are able to maintain profile followers to bring excitement.
ENTREV PROJECT
SOCIAL MEDIA AND CAMPAIGN MANAGEMENT
BACKGROUND
ENTREV is a collaborative program by UNDP and the Ministry of Energy and Mineral Resources (ESDM) that aims to reduce greenhouse gas emissions in Indonesia by supporting the transition to EVs. To accelerate public awareness and participation, the project leverages social media as a key tool to communicate its vision and engage a wider audience.
OBJECTIVE
To raise public awareness about the benefits of EVs and the importance of sustainable transportation through strategic social media campaigns, fostering a sense of urgency and excitement around the transition to cleaner mobility.
RESULT
Successfully boosted digital performance with monthly engagement exceeding 20,000 interactions and a reach of over 150,000 users. ENTREV's messaging sparked active public dialogue on EV adoption, expanded its digital footprint, and strengthened its role as a driver of Indonesia’s transition to a low-emission transport ecosystem.
ASIFIT
ONLINE COMMUNITY MANAGEMENT
BACKGROUND
Asifit is a trusted brand for breastfeeding mothers, offering herbal lactation supplements that support natural and healthy milk production. To strengthen its presence among millennial moms and healthcare communities.
OBJECTIVE
To grow Asifit’s digital presence and engage directly with breastfeeding mothers through informative, relatable, and empowering content, while encouraging loyalty and community interaction.
RESULT
Campaign successfully increased brand engagement and community participation, resulting in a monthly member growth of over 20%. Asifit’s digital ecosystem continues to thrive, becoming a go-to resource and support hub for breastfeeding mothers across Indonesia.
BATUGIN
ONLINE COMMUNITY MANAGEMENT
BACKGROUND
Batugin is a well-known herbal brand that supports kidney health and helps prevent kidney stone formation. To connect with health-conscious audiences and build trust, Batugin utilizes social media platforms to educate the public, share testimonials, and promote kidney wellness.
OBJECTIVE
To enhance brand awareness, engage potential consumers, and grow an active health-focused community through consistent and informative digital content tailored to Batugin target audience.
RESULT
Campaign successfully drove sustained community engagement, leading to a monthly member growth of over 27%. Batugin online presence continues to expand as a credible source of information and support for kidney health in Indonesia.